Hi.

I’m Dinesh Chinnasamy.
Marketing & Analytics Leader.

$1 Billion+ revenue driven through strategic campaigns.
Expert in analytics, paid marketing, and attribution.
Unlocking growth with performance-driven strategies.

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I have over 10 years of experience in digital marketing and analytics, helping businesses scale and optimize performance. I’ve worked with Fortune 500 brands and startups, driving growth through data-driven strategies.

About Me​

With over 10 years of experience in digital marketing and analytics, I specialize in helping businesses scale through data-driven strategies and AI-powered insights. From startups to Fortune 500 brands, I have successfully led multimillion-dollar campaigns, driving over $1 Billion in revenue.
My expertise lies in performance marketing, paid media, analytics, and attribution modeling, ensuring businesses make data-backed decisions to maximize growth.

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Years of Experience

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Billion+ Revenue Generated

My Experience​

Present​

Senior Marketing Manager – Redfin

Managing large-scale SEM budgets, ensuring efficient spend allocation and ROI optimization.
Orchestrating SEM strategy, continuously pivoting based on key business needs and market trends.
Leveraging data-driven insights to enhance campaign performance and customer acquisition.

2023

VP of Analytics & Marketing – 55places

Leading analytics, paid marketing, and data engineering teams.
Managing multimillion-dollar campaigns with a focus on attribution and performance marketing.

2020

Director, Performance Marketing – Blue Nile

Led large-scale US and international paid search campaigns with a multi-million dollar budget.
Achieved record ROAS by optimizing PLA (Product Listing Ads), targeting, and keyword refinement.
Developed a customer journey-based bidding model, improving conversion rates by 100%.

2019

Analytics Leader – Pro.com

Built and scaled data warehousing for streamlined reporting and automation.
Developed advanced tracking systems and machine learning models for optimization.
Architected business-wide dashboards to support executive decision-making.

2016

Technical SEO & SEM Analyst – A Place for Mom

Managed analytics for 17+ domains with 700M+ page views and $2M+ in SEM spend across Google Ads & Bing Ads.
Developed an AI-based URL classification system for multi-domain SEO analysis and data-driven decision-making.
Automated time-series forecasting and Google Tag testing using Python, R, and SQL.
Led A/B testing strategies, improving conversion rates and ad performance.
Built custom search query automation using VBA macros & SQL, enhancing campaign efficiency.

Featured Courses​

Level up your marketing and analytics skills with expert-led courses designed to help you scale campaigns, improve attribution, and drive data-backed decisions. Learn proven frameworks in SEO, SEM, AI marketing, and performance analytics to stay ahead in the digital landscape.

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A rare combination of business sense and deep technical knowledge. He truly drove a data-first approach, optimizing analytics capabilities to their fullest.
Makia Yagodich​Senior Director Analytics @ Angi
Dinesh is off the charts in technical and analytical ability. He makes marketing teams more efficient and drives growth with data.
William EsdaileGrowth & Marketing @ Stripe
One of the most brilliant problem solvers I’ve worked with. His ability to learn and implement new technologies makes systems highly efficient.
Kevin MesiabLead Full Stack Engineer @ McGraw-Hill
Dinesh quickly became a key player on our team, analyzing and recommending high-impact marketing strategies. I’d definitely hire him again.
Stephen HusonDigital Marketing Leader

Digital Marketing Resource​

Explore expert insights, strategies, and tools to scale your business with data-driven marketing. Whether you’re optimizing SEM campaigns, leveraging AI in marketing, or improving attribution models, these resources will help you make smarter decisions and drive growth.

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The Latest from
The Blog

Stay ahead with insights on AI-driven marketing, performance analytics, and paid media strategies. Explore expert articles that help you optimize campaigns, improve attribution, and maximize ROI.

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Mastering AI in Performance Marketing

Discover how AI-driven automation is changing paid search and how you can leverage machine learning for better ROI.

Attribution Models That Actually Work

A deep dive into multi-touch attribution and how to measure the true impact of your marketing spend.

Scaling SEM Budgets for Maximum Growth

Strategies to manage large-scale SEM budgets, optimize bids, and ensure efficiency in high-competition markets.